Cadillac ATS comes to Europe in autumn 2012

By Ollie Kew

Motor Shows

28 August 2012 17:00

Cadillac's ATS compact saloon will go on sale in Europe following the car's centre-stage appearance on the Cadillac stand at the 2012 Paris motor show next month.

With provisions made for right-hand drive versions, Cadillac is clearly serious about entering the UK market again, despite the sink-without-trace disappearing act that was the BLS.

It's a good question. Given the minuscule sales register of the CTS and BLS over here in recent years, you'd be forgiven for wondering exactly why Cadillac persists with European sales. 

Yet the ATS stands a better chance than most recent launches, reckons Cadillac. This is an all-new effort, rather than simply a chromed-up Saab 9-3 masquerading as a Caddy BLS. And the ATS is in the heartland of Europe's most popular exec sector - BMW 3-series territory.

Based on an all-new architecture , the rear-drive ATS is said to have been designed with an emphasis on light weight, which could equal the sort of honed driving dynamics needed to challenge the class best from BMW, Mercedes, and Jaguar. Interior fit and finish will also need to banish those old Yankee car stereotypes if Caddy is to get a look in beside the Teutonic might of Audi's much-lauded cabins.

The specs for the ATS are promising. Besides the lightweight platform, there's an engine directly aimed at downsized European tastes. The 2.0-litre turbocharged engine being offered from launch will power the ATS to 62mph in 5.9sec, thanks to its 272bhp.

In comparison, an equivalent 1997cc four-pot BMW 328i only musters 245bhp, though still manages to match the Caddy ATS's 5.9sec 0-62mph sprint. Could there be a monumental upset in the inevitable twin test when the ATs reaches our shores in the coming months? Watch this space. Fact is though, the vast bulk of compact execs are sold in more lowly diesel spec... 

Of most petrolhead interest is the full family of CTS-V variants. The coupe, saloon and estate all pack the same 556bhp punch, thanks to a supercharged 6.2-litre V8 engine,

If that offends your eco-consciousness, then fear not, as Caddy will also showcase a hybrid version of the gargantuan Escalade SUV. The favourite of rap videos now boasts, says Cadillac, a 33% improvement in fuel economy, thanks to its electrically variable transmission, while in city driving. Should be good for mpg into double figures now, then...

View the original article here

This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.

Cadillac sets sights on No. 1

Don Butler, Cadillac's vice president of marketing, says Cadillac will to return as the No. 1 luxury brand in the United States, some day.

"It's my goal that we're the No. 1 luxury brand in the U.S.," Butler said. "I'm not going to say when we hope to achieve that, yet, but there's no reason to aim for anything less."

Cadillac certainly has reason to think it's moving up. The all-new 2013 ATS arrives next month to directly compete with the BMW 3 Series, Audi A4 and Mercedes-Benz C300. The larger Cadillac XTS launched last month, and next year, the third generation CTS arrives and new Escalade will also roll into dealerships.

"We've gone nearly three years without new product," Butler said. "Now we're bringing in some great vehicles."

Currently, Cadillac would need to add more than 100,000 units to take the top spot from Mercedes-Benz, which sold 261,573 units in 2011. Cadillac sold 152,389 vehicles in 2011. And that's just to top Mercedes. Lexus, which lost its top spot last year, has vowed to recapture it and Audi recently said it plans on becoming the No. 1 luxury brand in the world.

Cadillac sales are currently down 18.6 percent for the year, according to Autodata Corp. though that number will likely change dramatically when the ATS hits showrooms. Luxury vehicle sales are up 12.8 percent and luxury car sales are up 16.8 percent.

Butler readily admits that Cadillac has a lot of work to do to get back on top. The brand's name used to be synonymous with luxury; it was the Cadillac of luxury brands. But it hasn't been that for decades.

"We used to be up on a pedestal," he said. "Now, we're not."

View the original article here

This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.